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Bring the Real


Jun 27, 2018

This week, we drop a line into a candid conversation between IDLers over beers at our favorite local PDX watering hole, The Big Legrowlski. You'll get a rough cut of chatter as we riff on PR stunts like IHOP's recent temporary name change to IHOB and the trend of social media personalities and celebrities as brand ambassadors. 

References: 

IHOb:http://fortune.com/2018/06/11/ihop-ihob-name-meaning/

Fyre Festival: https://www.vanityfair.com/news/2017/06/fyre-festival-billy-mcfarland-millennial-marketing-fiasco 

Thomas Middleditch of Silicon Valley + Verizon: https://www.youtube.com/watch?v=t3zptG2nVmM