Aug 19, 2019
Today's episode explores how the development of the young consumer over time and how they interact with brands, celebrities, and influencers in the modern market.
Featuring Aaron Carlsson of IDL and Jimmy Manley of Converse.
Edited by Tim Mulhern.
Jun 20, 2019
This episode scratches an itch we've had for a while to explore how craft breweries connect to consumers in an industry that has grown and changed immensely in recent years.
We interview Dave Query, founder of The Post Brewing Co based in Colorado about the rise of the craft beer industry in general and the challenges...
Feb 22, 2019
Kicking off season 2, today's episode features 2 segments centered around what's hot now in sportswear.
A new segment focusing on what's new in the brand marketing space featuring IDLers/sportswear fanatics Alex Gedrose & Henry Becker.
Oct 10, 2018
On this episode, we sit down with guest Whitney Wagoner, Director of the University of Oregon's Warsaw Sports Marketing Center. She shares how U of O delivers its athletic department to the world and how student experience influences recruiting.
Aug 29, 2018
We talk with guest Mitch Daugherty who founded Built Oregon, which connects, amplifies, and accelerates Oregon's consumer product companies and ecosystem. Mitch shares some examples of how emerging & locally focused brands are leveraging experience as a key brand building tool.