Nov 15, 2018
IDL took a trip down the west coast to Long Beach to check out ComplexCon 2018. Joined by guest Zak Hoke of Addicted to Retail, we unpack the culture, experiences and brand activations that left an impact at this year’s event.
ComplexCon - https://www.complexcon.com
Sneakersnstuff & Sweet...
Oct 10, 2018
On this episode, we sit down with guest Whitney Wagoner, Director of the University of Oregon's Warsaw Sports Marketing Center. She shares how U of O delivers its athletic department to the world and how student experience influences recruiting.
Sep 12, 2018
This week's episode explores experience within the nail salon industry. Guest Annie Stancliffe joins us to talk High Five Nails, her new nail salon concept that challenges industry standards through a mobile and pop-up based business model.
Aug 29, 2018
We talk with guest Mitch Daugherty who founded Built Oregon, which connects, amplifies, and accelerates Oregon's consumer product companies and ecosystem. Mitch shares some examples of how emerging & locally focused brands are leveraging experience as a key brand building tool.
Jul 18, 2018
Part of our Trends series, IDLer Bryan Humphreys talks seeding kits as the medium of the moment in brand marketing. A well placed seeding kit harnesses the power of social media to create a sense of exclusivity and excite a set of target consumers via an influencer who has an authentic, credible connection to a brand.